GAME-CHANGING FORMATTING TIPS TO TAKE YOUR COPYWRITING TO A WHOLE NEW LEVEL

Did you finish composing an article and are ready to make an everlasting impact on all your readers but something just seems to be missing when you have a final look at it? Are you wondering what can be that one trivial change in the font, color, or size of your text that can elevate your piece to just another level and leave the readers hanging until the very end? To answer all these questions of yours, we have some remarkable tips that can help you format your content in just the right way.

To create a sales page that does the right job in engaging with people and persuading them to purchase your product, avail your services or download your content, it takes more than just the mere use of effective words. You need to make sure that the words, design and the structure of your piece come together precisely while also complimenting each other to give the readers exactly what they want. It is about building an entire experience for them that hooks them until the very last word and convinces them to take the intended action. The very first stem in formatting your write-up has to be stating your vision and goal very clearly as soon as you start.

• Let your readers know your vision:
  • While composing any piece of writing that intends to persuade the readers to take some action which is usually the case with any sales page, it is of crucial importance to start off by creating a vivid picture of your goal and intentions to the audience. 
  • This should be done in an interactive manner so that the reader gets familiar with your objective but is also curious to read the entire article to know more. Some of the ways to achieve this include starting off with an effective quote, a proactive question or by sharing a personal story or anecdote. 
• Using CTAs (Call-to- Action):
  • CTAs are phrases or prompts that enable your readers to take quick action. These are crucial components of marketing, copy writing and sales strategies as they encourage the audience to take an action then and there. You can put button text in square brackets in the beginning, middle and end of your article for all the readers. For example, [Buy Now], [Sign Up for Free], [Download Now] etc. These prompts are clear and precise and convey exactly what needs to be done without any ambiguity.
  • They are compelling and encourage more interaction between your brand and your audience.
• Make use of proofreading tools for the right impact:
  • It very important that you create a flow for your readers while they read your content. For this, you need to make sure that the words, phrases and sentences your are using are user-friendly and straightforward. 
  • Avoid the use of a lot of complicated words and phrases to prevent the audience from getting overwhelmed.
  • For this purpose, you can use tools like Hemingway Editor, Grammarly, Readable, Slick Write etc.
• Highlight the key elements:
  • To make your article more interactive you can place the key components in boxes and make it more appealing to the viewers. This grabs their attention quickly and makes the significant information stand out. 
  • For instance, you can include testimonial boxes, order section boxes, bonus boxes etc.
  • You can also add background color and borders, use bold text and use enough spacing to make it even more appealing and convincing. 
  • These also makes it much easier for the readers to navigate through your article and get to the significant information without too much fuss.
• Do not overwhelm your readers:
  • To craft a content piece, it is of utmost importance that you do not overwhelm the reader in any way. Hence, you should avoid using big blocks of text as it might lead to an information overload and bore your viewer in just a few minutes. 
  • To make your point clear you can use coherent markers such as "and", "but", "hence", etc. They create an easy transition and enable viewer engagement. For instance, have a look at this example. Without using any coherent marker a sentence would say "We have an amazing customer service. Our staff is always ready to help you." But if you just add an "and" it would look something like this "We have an amazing customer service. And our staff is always ready to help you." The difference is self-explanatory here.
  • It is also very effective to break big blocks of information into smaller chunks as they are much more digestible and engaging. Short paragraphs are visually more appealing and also make the information easy to comprehend.
• Mobile-friendly check:
  • As the majority of users access content on their mobile phones, it is better to optimize your article for mobile viewing as the text that looks good on a computer screen might have the same effect on a mobile screen due the difference in screen sizes. It could end up looking cramped or difficult to read.
  • You need to adjust the margins and have a look at the mobile view of your article to ensure that it is readable and visually appealing.

These small aspects of an article are what really makes the difference between an ordinary write up and a well written piece that compels the users to take an action. It is very important to prioritize these nuances while crafting a piece for one's sales page to make sure that each and every part of the article engages with the readers and makes the right impact on them. All these details make your sales page visually appealing, easy to read and navigate and optimized for all kinds of devices. Start implementing these amazing strategies and elevate your copy writing right from now!